Sunday, February 1, 2009


The lessons from SoBe marketing continue just hours after the last post. Not only are the minds behind the SoBe Superbowl marketing team integrating every possible medium, they are also monitoring them as well.

A few hours following my last blog post and tweet on Twitter, sobeworld is now following me on Twitter. Wow. I'm totally impressed.

That's right folks, you have to track and monitor as well. Too often I get the "bandwagon" call from someone who wants to setup a Facebook page or Twitter account only to be left bewildered when I ask, "who's going to be managing it"? Is it for news, customer service, marketing, research or all of the above? Still no response. I don't want to get into it too much here, but you get the point.

Please. I'll sign an NDA if I have to, but please put out a white paper following this campaign.

UPDATE: I had to go out, so I grabbed some SoBe to complete the whole process.


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