Henry Yamamoto

I didn't make the connection until I saw the trailer for Monsters vs. Aliens followed by the SoBe Superbowl spot, but the SoBe team pulled the hat-trick.

I was wondering what the weird creatures were that were accompanying the SoBe lizards. Turns out they are characters from Dreamworks' Monsters vs. Aliens. Traditional media + social media + movie tie-in = Some crazy biz dev and media planning.

Opening up the SoBe Life Water Yuzu Black Currant, holding it up high and making a toast to the SoBe marketing team.