![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5i91rIDkr1o6txnHLabCTUcCsss438EnWiUNMHwOdlYdT-ow2dXN2WR0bc1xDcjDDTGUG1as2ve9wgz-Kd78a5sJ96vcoQRNuwfuSDybOIDnLoLtt8x9r7wPf3XcQt4vfZdEGe6YXOVtm/s400/monstersvsaliens2-1.jpg)
I was wondering what the weird creatures were that were accompanying the SoBe lizards. Turns out they are characters from Dreamworks' Monsters vs. Aliens. Traditional media + social media + movie tie-in = Some crazy biz dev and media planning.
Opening up the SoBe Life Water Yuzu Black Currant, holding it up high and making a toast to the SoBe marketing team.
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