Wednesday, February 18, 2009

Boxeed-in by Hulu

One of the cool things about Boxee was its ability to stream Hulu content on your AppleTV. No more. Apparently, the content owners don't like it even if they're making money from the streams via embedded ads. Oh well.

But what caught my eye was the post on the Hulu Blog by CEO Jason Kilar. He does a fantastic job of explaining the situation and empathizing with Boxee users. Which is refreshing to read instead of hearing the same corporate babble about copyrights, digital rights, legalese, blah, blah and blah.

Customers, especially your most passionate ones, don't like to be treated nor spoken to like children. It would seem like no-brainer logic, but we all too often see large media companies, in particular the music industry, do exactly that. People want frankness and honesty.

Don't just take my word for it, read the responses to the post. Most appreciate it.


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