Friday, December 4, 2009

Gap: Cheer Factory Campaign



The new Gap "Cheer Factory" campaign is both fun and integrated to meet today's social media needs. The campaign has the usual suspects of traditional in TV, and social media in Facebook, Twitter and YouTube. I love the concept with the holiday "cheer" component being literally translated into cheerleader style cheers.

The use of YouTube makes this campaign not only viral via the TV spots, but also via an employee contest for all Gap stores: The Gap Cheer Off. Each store creates their own cheer and submits them to the YouTube group page and the 25 top viewed will get a party for their store. By doing this, they've integrated all retail-level employees into the campaign.

One last note, I love the "Talk to the Moose" ads because I think it's a shot at Abercrombie & Fitch.

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