Tuesday, December 15, 2009

Did Boeing let a moment slip away?

The Boeing 787 Dreamliner has been plagued with delays due to design, labor and production issues, but on Tuesday, Dec. 15, 2009, it made its maiden flight. A big accomplishment for an aerospace company that hadn't launched a new line over two decades.

While the first flight was streamed live from a special Website setup by Boeing, there wasn't much else beyond that to commemorate this event. Why not? Was it because they didn't want to bring attention to the more than two-year delay? Was it to avoid putting too much emphasis on Washington state where the 787 may no longer be manufactured in the future?

I think it was a wasted opportunity to show the country and the world that Boeing isn't rolling over to Airbus. They could have made this a big event for the US by showing Americans that we still engineer and make things in this country. Allude to the fact that we will pull out of this recession and this is a great start to it. Rah, rah, rah! But no. Nada.

At least they could have made the event less boring by adding some production value to it. Well, I took liberty and made a little something (Note that this is a rough mock-up and a full, cleaner version will be released on DVD--No, not really):

And if you read the lyrics to the chorus of "Defying Gravity" from "Wicked!" it fits perfectly:

So if you care to find me
Look to the western sky!
As someone told me lately:
"Ev'ryone deserves the chance to fly!"
And if I'm flying solo
At least I'm flying free
To those who'd ground me
Take a message back from me
Tell them how I am
Defying gravity
I'm flying high
Defying gravity
And soon I'll match them in renown

Update (Dec. 16, 2009): The video above soared to almost 1,000 views in less than 24 hours. The true count is unknown as YouTube metrics throttles the numbers based on some proprietary algorithm. It's the my most viewed video, but it's the fastest growing and it goes to show that timing is everything in social media.


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