

And then last October, when the Seattle Mist announced their new franchise they made ShoWare Center their home field. Hockey+Lingerie Football+Kent=$$$.
Meanwhile, Key Arena no longer has an NBA team and concerts bypass it in favor of the Tacoma Dome or Comcast Center.
The scrappy outlying cities have done a much better job of knowing their local market, finding products that speak to that market, and convinced promoters of the same. It would seem like it's product marketing 101 and so simple, but in the end you have to deliver. I believe that's why the smaller cities are winning. Less bureaucracy, more guerrilla.
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