Tuesday, August 4, 2009

Look at me! I'm American!

Nothing screams quality than an American car right? There are a lot of things wrong with American automobile manufacturers, but here's one thing I'd like to see them address: Their logos.

Seriously. Have you ever been driving down the highway and spotted a car that made you say, "Hmm...not bad"? Then you saw the [insert American manufacturer here] logo and purged the thought from your head.

How can you make cars people want to buy when you can't even design a decent logo that won't mar your car with it? It goes against almost every branding rule, but is it so bad if people love the way the car looks, but can't quite figure out who makes it? They'll remember the logo, but not the name. It's a bit of a stretch I know, but these are desperate times for US auto makers.

The other plus is that people will really think it's the "new" [insert American manufacturer here]!

Take a look at some quality brands. The common denominator is that there's very little color, if any, and they're all silver! They blend into the car, not stick out like a sore thumb. Chevy makes matters worse by making their logo gigantic on every car!

The rest of the world:

The Americans:


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